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Tag Archive 'PR'

On the Cover of Rolling Stone, and Exclusively in Wal-Mart: Here Are the Eagles!

Posted in Marketing, Media, Politics on Jun 1st, 2008

There must be an interesting tale behind this week’s Rolling Stone cover story (link is to an excerpt only) about the Eagles.
According to the rules of celebrity marketing, the timing is a little off.  The Eagles have been touring since March.  Their new album, Long Road out of Eden, came out last October and has […]

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On Scott McClellan, Loyalty and the PR Industry

Posted in Fun With Press Releases, Marketing, Politics on May 29th, 2008

What does a PR person owe their client or their boss when they are no longer being paid to speak for them or keep their secrets? The question comes up, obviously, with the publication of Scott McClellan’s memoir, What Happened: Inside the Bush White House and Washington’s Culture of Deception.
President Bush’s current spokeswoman, Dana Perino, […]

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Spare A Thought for Burson-Marsteller

Posted in Law, Politics, Professional Services, Trade on Apr 15th, 2008

When Sen. Hillary Clinton’s chief strategist, Mark Penn, stepped down from that role (but didn’t really go anywhere) because the PR firm he chairs, Burson-Marsteller, brought him to a meeting with its client, the Colombian government, the news analysis focused strictly on how Penn’s actions affected Clinton. 
Politics is the screen through which we tend to […]

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P&G Wants To Help You Stick to Your New Years’ Resolutions

Posted in Marketing on Jan 16th, 2008

In the past 10 or 20 years, corporations have become far more important to us all. Not just because we have their stocks in our retirement portfolios. Not just because they bring exciting new products to market like the iPhone and MolliCoolz. Not just because their foibles make for such interesting reading.
But […]

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B of A Buys Countrywide: Let’s Read the Press Release

Posted in Finance, Housing, M & A on Jan 11th, 2008

Let’s do a quick tour of what’s being said about Bank of America’s purchase of Countrywide.
The press release is always a good place to start. What do the principals want you to think? What are they willing to say in the face of all evidence to the contrary? First, the lede:
Bank […]

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Ennui Sets In At CES

Posted in Marketing, Technology on Jan 10th, 2008

Technology is how a lot of people kept themselves amused before presidential politics got interesting again. No doubt Steve Jobs is already working on an iPhone that can cry.
To keep things in perspective, however, more people did attend the Consumer Electronics Show than the Iowa caucuses–despite rising costs that might drive the show out of […]

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PR About Not Advertising: Did it Work for Huckabee?

Posted in Marketing, Media, Politics on Jan 1st, 2008

This is a business, not political, blog. Advertising and public relations are, however, an important part of business. The biggest traveling carnival of PR and advertising rambles around the country every four years–calling itself a presidential election–and it’s hard for an old PR man not to talk about it.  So let’s talk.
On New Year’s Eve, […]

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