Eavesdropping on Business-Speak, by John Stodder
Posted in Fun With Press Releases, Internet, Marketing, Transportation on Apr 18th, 2008
Scott Berinato, who blogs for Harvard Business School, is mighty impressed with the online press release Delta and Northwest airlines created to launch their recent merger:
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here […]
Posted in Employees on Feb 28th, 2008
On a Harvard Business School blog, John Baldoni posts “Three Rules Every Manager Forgets.” (These rules are the kinds of principles that annoy bosses like this.)
Employees want to perform. Douglas MacGregor, the Harvard psychologist, taught generations of managers that how employees are treated makes a difference. Treat them like dogs and they will bark on […]
Think of the untold billions Coca-Cola, Nike, Kraft or AT&T have spent on image advertising and PR to develop memorable brand identities.
In just ten years, and without spending much of anything on buffing its image, Google has surpassed them, according to Millward Brown’s Brandz report.
Umair Haque explains how that happened on Harvard Business School’s Edge […]
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