Drowning in an “Information Oasis”
Posted in Fun With Press Releases, Internet, Marketing, Transportation on Apr 18th, 2008
Scott Berinato, who blogs for Harvard Business School, is mighty impressed with the online press release Delta and Northwest airlines created to launch their recent merger:
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here […]
