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Tag Archive 'branding'

Marketing to Millennials, the Obama Way

Posted in Marketing, Politics on Aug 13th, 2008

Barack Obama is more than just a messiah; he’s a brilliant marketer, especially to the Millennial cohort, according to this excellent analysis by Advertising Age’s Peter Feld:
Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an […]

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Who Needs Friends in a World of Brands?

Posted in Books, Marketing on Aug 12th, 2008

From a Jordan Richardson’s review of OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, a new book by Lucas Conley:
Marketers and advertisers love a separated, individualized public. Despite our world’s advances in communications technology (cell phones, email, instant messaging services, chat rooms, social networking websites, Blackberry devices), we are, […]

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