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Tag Archive 'Barack Obama'

Marketing to Millennials, the Obama Way

Posted in Marketing, Politics on Aug 13th, 2008

Barack Obama is more than just a messiah; he’s a brilliant marketer, especially to the Millennial cohort, according to this excellent analysis by Advertising Age’s Peter Feld:
Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an […]

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The Obama School of Social Marketing

Posted in Marketing, Politics on May 16th, 2008

“The Brand Called Obama” was Fast Company’s cover story for its April edition, but I just ran across it now thanks to No Quarter.  The theme is “the degree to which his success indicates a seismic shift on the business horizon as well.”
Obama has deftly embraced — and been embraced by — the Internet. […]

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Spare A Thought for Burson-Marsteller

Posted in Law, Politics, Professional Services, Trade on Apr 15th, 2008

When Sen. Hillary Clinton’s chief strategist, Mark Penn, stepped down from that role (but didn’t really go anywhere) because the PR firm he chairs, Burson-Marsteller, brought him to a meeting with its client, the Colombian government, the news analysis focused strictly on how Penn’s actions affected Clinton. 
Politics is the screen through which we tend to […]

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PR About Not Advertising: Did it Work for Huckabee?

Posted in Marketing, Media, Politics on Jan 1st, 2008

This is a business, not political, blog. Advertising and public relations are, however, an important part of business. The biggest traveling carnival of PR and advertising rambles around the country every four years–calling itself a presidential election–and it’s hard for an old PR man not to talk about it.  So let’s talk.
On New Year’s Eve, […]

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