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Category Archive for 'Marketing'

Ennui Sets In At CES

Technology is how a lot of people kept themselves amused before presidential politics got interesting again. No doubt Steve Jobs is already working on an iPhone that can cry.
To keep things in perspective, however, more people did attend the Consumer Electronics Show than the Iowa caucuses–despite rising costs that might drive the show out of […]

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Actor and writer Eric Bogosian has an insightful take on why the AMPTP is taking such a hard line against the WGA that I’ve seen yet. He e-mailed his hypothesis to top entertainment industry reporter Nikke Finke, and it’s up on her blog.
Bogosian says, in essence, that entertainment producers are worried about how […]

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This is a business, not political, blog. Advertising and public relations are, however, an important part of business. The biggest traveling carnival of PR and advertising rambles around the country every four years–calling itself a presidential election–and it’s hard for an old PR man not to talk about it.  So let’s talk.
On New Year’s Eve, […]

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You’ve got a room full of venture capitalists in Half Moon Bay, Ca., not too far from Silicon Valley.  What do you do?  Guy Kawasaki, tech marketer and a VC fund CEO himself, decided to torture them with the personal testimony of four hugely successful web entrepreneurs who did it all without any VC money! […]

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MSN Bets on Laziness

At the Consumer Technology Innovations conference in San Francisco yesterday, Joanne Bradford, Corporate Vice President & Chief Media Officer of Microsoft’s MSN, said the popularity of Facebook, MySpace and YouTube proves that web portals continue to be viable, despite the trend toward extreme individualism encapsulated in the expression “long tail.”
From CNET’s post about the conference:
For […]

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What does it mean when a company and brand that has sustained incessant growth for more than a decade strictly on word-of-mouth and in-store marketing decides to launch its first TV ad campaign? Let’s have a virtual symposium:
Only fair to give Howard Schultz, Starbucks’ chairman, the first bite. The Wall Street Journal has […]

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Long Island Business News’ publisher John Kominicki uses the announcement of FTC fines against telemarketers that defy the Do-Not-Call list to illustrate the maxim No good deed goes unpunished:
To be honest, it’s the not-for-profits that bother me the most. My wife and I give to many causes, but we like to do it locally and […]

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Judith Regan, one of the most successful publishers and editors in the book business, saw her career come to an ignominious end late last year after a controversy erupted about her plan to publish a peculiar memoir by O.J. Simpson, If I Did It, as well as an erotically-charged novelization of Mickey Mantle’s life. […]

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Red, Purple and Blue TV

Conservatives and liberals don’t just differ on political candidates. They prefer different TV shows, movies and videogames, according to a new survey by the Zogby Institute. USC Annenberg’s Norman Lear Center commissioned the study, and its director, Marty Kaplan, blogged about it at Huffington Post, concluding
(W)hen it comes to entertainment, conservatives are way more […]

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Is There Still a Music Business?

Warner Music Group was trading at $27 per share a year ago. Since then, it’s been all slide, until Friday, when it closed at $8.08, after having scraped $7.25. Fox News’ Roger Friedman said Friday the stock had “collapsed,” a colorful description that got picked up all over the Internet.
What’s wrong with Warner […]

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