Eavesdropping on Business-Speak, by John Stodder
Posted in Marketing, Media, Transportation on Aug 14th, 2008
“Hit & Run,” a blog offering of Reason magazine, rats out a recent Ladies Home Journal article on the danger of drivers running red lights, which they claim was concocted to advance the interests of three private companies that make red light cameras.
Halfway through the article, there’s a box with a header set in bold […]
Barack Obama is more than just a messiah; he’s a brilliant marketer, especially to the Millennial cohort, according to this excellent analysis by Advertising Age’s Peter Feld:
Baby boomers and Gen Xers declared mass marketing dead long ago. We live in a world of fragmented media surrounded by cynical consumers who can spot and block an […]
From a Jordan Richardson’s review of OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, a new book by Lucas Conley:
Marketers and advertisers love a separated, individualized public. Despite our world’s advances in communications technology (cell phones, email, instant messaging services, chat rooms, social networking websites, Blackberry devices), we are, […]
There must be an interesting tale behind this week’s Rolling Stone cover story (link is to an excerpt only) about the Eagles.
According to the rules of celebrity marketing, the timing is a little off. The Eagles have been touring since March. Their new album, Long Road out of Eden, came out last October and has […]
Posted in Fun With Press Releases, Marketing, Politics on May 29th, 2008
What does a PR person owe their client or their boss when they are no longer being paid to speak for them or keep their secrets? The question comes up, obviously, with the publication of Scott McClellan’s memoir, What Happened: Inside the Bush White House and Washington’s Culture of Deception.
President Bush’s current spokeswoman, Dana Perino, […]
“The Brand Called Obama” was Fast Company’s cover story for its April edition, but I just ran across it now thanks to No Quarter. The theme is “the degree to which his success indicates a seismic shift on the business horizon as well.”
Obama has deftly embraced — and been embraced by — the Internet. […]
Posted in Fun With Press Releases, Internet, Marketing, Transportation on Apr 18th, 2008
Scott Berinato, who blogs for Harvard Business School, is mighty impressed with the online press release Delta and Northwest airlines created to launch their recent merger:
Think of it as a mini-site, or temporary site, almost like a booth at a trade show. It’s a combination of marketing, investor relations, and customer service. The content here […]
Posted in Copyright, Internet, Marketing, Media on Mar 3rd, 2008
That’s how marketing theorist Seth Godin described the music industry in a recent talk to its executives. Emphasis on “was.” The industry now appears to be headed by CEOs who not only bemoan the loss of a time when a few companies controlled the music industry and could count on free marketing […]
Think of the untold billions Coca-Cola, Nike, Kraft or AT&T have spent on image advertising and PR to develop memorable brand identities.
In just ten years, and without spending much of anything on buffing its image, Google has surpassed them, according to Millward Brown’s Brandz report.
Umair Haque explains how that happened on Harvard Business School’s Edge […]
Posted in Marketing on Jan 16th, 2008
In the past 10 or 20 years, corporations have become far more important to us all. Not just because we have their stocks in our retirement portfolios. Not just because they bring exciting new products to market like the iPhone and MolliCoolz. Not just because their foibles make for such interesting reading.
But […]
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