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Category Archive for 'Books'

Who Needs Friends in a World of Brands?

Posted in Books, Marketing on Aug 12th, 2008

From a Jordan Richardson’s review of OBD: Obsessive Branding Disorder: The Illusion of Business and the Business of Illusion, a new book by Lucas Conley:
Marketers and advertisers love a separated, individualized public. Despite our world’s advances in communications technology (cell phones, email, instant messaging services, chat rooms, social networking websites, Blackberry devices), we are, […]

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Judith Regan Flips the Script and Enjoys a PR Turnaround

Posted in Books, Law, Marketing, Media, Politics on Nov 15th, 2007

Judith Regan, one of the most successful publishers and editors in the book business, saw her career come to an ignominious end late last year after a controversy erupted about her plan to publish a peculiar memoir by O.J. Simpson, If I Did It, as well as an erotically-charged novelization of Mickey Mantle’s life. […]

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Business Book Finalists

Posted in Books on Oct 12th, 2007

Late last month, the six finalists for the Financial Times and Goldman Sachs Business Book of the Year Award were announced. It’s a list that makes you want to send Amazon a couple hundred bucks and plan a retreat on a deserted beach to read them all.
The finalists are:

Alan Greenspan’s memoir The Age of Turbulence
Zoom: […]

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